Cheaper options exist — and so do expensive ones. This page compares the four realistic choices Nigerian small businesses face, and shows what each one actually costs once you count your time, rework, and enquiries lost.
✓ No selling. We name when DIY, a freelancer or an agency is the right choice.Before comparing, here is what each option actually costs and who it is really suited to.
If a category is a genuine weakness for us, it is shown as one. This is what makes the comparison worth reading.
| Consideration | DIY builder | Cheap freelancer | Agency | ClickStartNG |
|---|---|---|---|---|
| Upfront cost | ₦0 – ₦30,000 | ₦30,000 – ₦60,000 | ₦400,000+ | ₦50,000 – ₦250,000 |
| Your time required | 20–40 hours | 5–10 hours (chasing) | 3–5 hours | 1–2 hours |
| Delivery time | Weeks (whenever) | 2–6 weeks (variable) | 6–12 weeks | 3–10 working days |
| Mobile-first design | Depends on template | Often compromised | Yes | Yes, designed for mobile first |
| Written scope before payment | No | Rarely | Yes, complex contract | Yes, simple and honest |
| Free mockup before paying | No | No | No | Yes |
| You own the domain | Yes | Sometimes not | Usually | Yes, always |
| Ongoing support | None | Often unreachable | Yes, expensive retainer | Care Plan from ₦15k/month |
| Direct access to the person building it | N/A | Sometimes | Usually through a PM | Yes, direct to founder |
| E-commerce / booking / large projects | Not viable | Usually not | Yes, core strength | Quoted separately — see note below |
Where we are the wrong fit: if you need a full e-commerce system, a custom application, or a national brand campaign, an agency is genuinely the better choice. We will tell you that in your quote rather than take on a project outside our strength.
The sticker price is not the real price. Here is what a cheap build and a professionally scoped build actually cost over 12 months.
A comparison page that never admits a competitor is better is not really a comparison — it is a sales page. Here is our honest read.
If you are in one of those categories, we will tell you honestly in your quote. We would rather lose a project than deliver something we cannot do well.
Domain and setup are separate, confirmed in writing before any payment.
For a single service, offer or campaign — one focused page.
For businesses with several services and more to explain.
For established businesses that need more pages and features.
Full feature comparison is on the pricing page.
A live website needs updates, backups, security patches and small content changes over time. The Care Plan handles all of it, so you never have to hire a freelancer for a phone number change again.
Because the price covers a free mockup before payment, mobile-first design, a written scope, one reasonable revision round, domain ownership in your name, and support after launch. A ₦30,000 Fiverr build typically skips three or four of those. You can absolutely choose the cheaper option — but the trade-offs should be clear.
Because you are not paying for account managers, project managers, multiple designers, formal office space or a marketing team. You are paying for one person to design and build a focused business website — which is what most Nigerian small businesses actually need.
For Premium Website projects over ₦250,000, a three-way payment schedule can be arranged. The standard 50/50 split applies to all other packages. This is confirmed in your written quote.
That is a perfectly reasonable path. Many businesses start with a DIY builder to validate an idea, then upgrade when enquiries start coming in. We do not try to talk anyone out of that — we are simply here when you are ready for the professional version.
Often, yes. If the site is on WordPress, Systeme.io, Shopify or a standard platform, we can often take it over. If it is a fully custom codebase we cannot support, we will tell you honestly. A rebuild is quoted based on what exists.
No. No honest provider can guarantee rankings, traffic, enquiries, or sales. We can guarantee a clear written scope, a free mockup before payment, mobile-first design, and honest communication throughout. That is what the price is for.
Business Website covers up to five core pages, WhatsApp, an enquiry form, basic on-page SEO and launch support. Premium Website adds a custom page structure, advanced features, stronger SEO, content support and priority delivery. The full comparison is on the pricing page.
Absolutely. If you need full e-commerce, custom development, or a national brand campaign, an agency is the right call. We would rather you end up with the right provider for the job — even if it is not us.
Tell us about your business and which package looks closest. You will receive a free homepage concept and a written quote before any payment.
Request a free website plan. You will know the exact design fee, the scope, the timeline and any separate domain or setup costs — before you pay anything.